Cadbury World

Opening its doors almost 30 years ago in 1990, Cadbury World, in Birmingham, has become a popular tourist attraction welcoming 500,000 visitors each year. Here visitors will be able to learn everything about Cadbury and even try making their own chocolate with help from a Cadbury’s chocolatier. Visitors can treat themselves to afternoon tea in Cadbury World, giving British tea culture a chocolatey twist.

Events are held across the year including plays, TV show specials, competitions, Easter egg hunts and photo shoots with Cadbury mascots like Freddo and the Caramel Bunny. You’ll be able to use the green screen to take photos of yourself surfing on a Dairy Milk bar, soaking in the Flake bath, jumping out of Easter eggs or racing to the finish line in a Cadbury themed race. The greatest Cadbury store is on-site too with amazing offers and a unique range of products, the mecca for any chocolate lover.

Enjoy the 4D cinema experience where you can dive into a bowl of liquid Dairy Milk, experience the Crunchie Rollercoaster and navigate the skies in the Crème Egg space ship piloted by the Caramel bunny. You’ll be able to visit a replica of Bull Street where the founder John Cadbury opened his shop in 1824. You can ride the Beanmobile and experience Cadbury’s popular Cadabra ride through their amazing wonderland, then visit the Aztec Jungle, a replica of Mexico from 1000 years ago where you can explore the origins of the Cocoa beans, as well as the story of how those beans reached Europe. The tour ends in a 5-storey decommissioned crumb site, which now houses the world’s largest chocolate waterfall.